How to Respond to Google Reviews

April 14, 2021

The Importance of Google Reviews

Google is more than the world’s number 1 search engine. It has also become the fastest-growing website for customer reviews of businesses.

According to industry research:

Google is the review site of choice, with 64 percent of consumers saying they’re likely to check online reviews on Google before visiting a business — more than any other review site.21 percent of consumers agree that Google reviews are one of the most important factors in their search for a local business, ranking them as more influential than price estimates, proximity, and search engine results page (SERP) performance.

These trends have not gone unnoticed by Google. The company has explicitly stated that reviews equate into how they determine search rankings of businesses.

Industry experts also believe that reviews are one of the top local SEO ranking factors, heavily influencing which businesses get into the prestigious “local 3-pack.”

Why Respond to Google Reviews?

Businesses need to learn how to respond to Google reviews in order to make the most out of their business presence on Google (Google Maps and Google Search).

Responding to reviews, on Google or on any other review website, can also help businesses protect their online reputation and improve business performance.

The truth is: how you respond to what people are saying online will have a bigger impact on your reputation than what is being said in the first place.

If you haven’t had the chance to read this Cornell University study, here are some highlights:

Revenue increases as the number of review responses increases.Failure to respond to reviews is costly. Organizations that do not acknowledge or respond to reviews and customer feedback experience lower review scores and overall ratingsResponding to critical reviews and negative customer feedback benefit overall ratings more than responding to favorable comments and positive reviews.

Simply put: if responding to online reviews, in general, can have this kind of impact, imagine how impactful and important it really is to learn how to respond to Google reviews: reviews on the world’s top review site.

How to Respond to Google Reviews

Where can I see my Google reviews?

Online reviews on Google are posted by Google users, who have to be signed in when they rate and write about your business. The reviews appear in multiple places on the Web (via desktop

By: Rexly Penaflorida II
Title: How to Respond to Google Reviews
Sourced From:
Published Date: Wed, 06 Jan 2021 15:00:05 +0000


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