How to Use a Google Reviews Widget

April 14, 2021

Google Reviews Widgets

Google reviews widgets, available in various shapes and sizes, enable you to embed or display online reviews from your Google business listing on your own website.

Using widgets to display a business’ Google reviews has become a go-to strategy for today’s marketers. This allows them to leverage reviews as a powerful form of social proof. It also helps drive conversions and can even boost a site’s search engine optimization (SEO) performance.

Improved search performance. You can gain greater search visibility and drive more traffic by leveraging reviews, a top 3 ranking factor in local search. Higher conversion rates. When ratings are displayed in search results, conversion rates can go up by up to 17 percent.Powerful social proof. When choosing a business, 94 percent of consumers rely on online reviews.

Adding reviews to your website can even help reduce cost-per-click on your AdWords campaigns. By displaying reviews on campaign landing pages, you can increase conversion rates and engagement, lower bounce rates, and improve your own ad quality scores

Why use a Google review widget?

In general, online reviews have tremendous potential to influence consumers’ purchase decisions. Reviews posted by customers on Google are particularly influential.

According to the 2018 Online Reviews Survey, Google is today’s top review site, with 63.6 percent of consumers saying they are likely to check online reviews on Google before visiting a business — more than any other review site. (Yelp ranks second at 45.18 percent, followed by Tripadvisor and Facebook.)

How to Use a Google Reviews Widget to Display Reviews on Your Website

If you only copy and paste your customers’ online reviews to your website, it may not seem as compelling or trustworthy as when you embed reviews directly from your Google business listing.

The copy-and-paste approach might also take away some of the legitimacy of your reviews, especially if they’re not linked to a third-party review source or platform.

Fortunately, there are a number of review widget options for integrating those valuable reviews into your website.


Our software platform for managing online reviews includes a review widget suite that can display all or a curated set of customer reviews on your website.

The Google reviews widget can be set up in minutes — and requires no dev time to maintain. You

By: Rexly Penaflorida II
Title: How to Use a Google Reviews Widget
Sourced From:
Published Date: Wed, 30 Dec 2020 15:00:07 +0000


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