What is Reputation Marketing? The Complete Guide for Brands

April 17, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Companies like Apple get a huge value from their reputation as a user-friendly company that provides great customer experience.

Of course, the idea of reputation marketing is nothing new.

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job.

A positive reputation matters for both individuals and for businesses. When customers search for businesses online, they will turn away if they see negative content or reviews about your company.

According to Steve Olenski, contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands trigger emotional responses. Those emotional responses can be positive or a negative. It’s your job to make sure you are constantly on top of your reputation – making sure it is a positive feeling is created and then maintained for customer loyalty.

Reputation Marketing to Promote Your Brand

There are multiple ways to promote your brand with reputation marketing.

One way to promote your brand is to get more reviews. More and more consumers are reading and writing reviews about businesses. Therefore, getting reviews from current customers is an important part of reputation marketing.

Concourse Sports, a multi-channel retailer, increased the amount of reviews for their stores by 2,800 percent on Google and Facebook.

Brandon Judd, copywriter and social media specialist for Concourse Sports, says his team created four different email campaigns from a list of customer emails. Concourse Sports increased organic sales by 22 percent in August 2017 because of several factors, including a positive online brand reputation, a revamped retargeting strategy, and a win-back campaign.

Monitor and Manage Your Brand Reputation

Consumers go online when researching a new business. In fact, 63.6 percent of consumers say they are likely to look at online reviews on Google before visiting a business. That’s more than any other major review site.

Because consumers go

By: Migs Bassig
Title: What is Reputation Marketing? The Complete Guide for Brands
Sourced From: www.reviewtrackers.com/blog/reputation-marketing/
Published Date: Wed, 24 Feb 2021 08:30:05 +0000

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