Social Media Reputation Management: How to Do it Right

April 27, 2021


Social media gives customers the opportunity to voice their opinion about your business in an open space.

It’s a space that exists for everyone to see — friends, family, and other consumers. That’s why businesses should manage their reputation on social media. But what exactly is it? And how exactly can it help your business? 

Here is a guide to help you understand social media reputation management and why you need to incorporate it into your marketing strategy.

What is Social Media Reputation Management?

Traditionally, social media reputation management includes the monitoring, engaging, and listening to customers on the social media sites that are traditional social media sites — like Twitter and Facebook. But for a more modern definition, social media reputation management includes all public forums where customers have a voice about anything related to a business –whether it’s a product, service, brand, or trend.

Why You Need Social Media Management

According to a new survey from The Manifest and Smart Insights, 52 percent of companies report that social media has helped increase their revenue and sales. This is evidence that social media management is a key part of any marketing strategy.

It can be really difficult to know where to begin with social media reputation management. First of all, what is considered social media?

Social media includes the traditional sites we think of like Twitter, Instagram and Facebook. It also includes online review sites like Tripadvisor and Yelp.

Social media reputation management is a key part of building a positive brand reputation. Customers go online before visiting a business. Consumers will look at what other consumers have to say about your business on their path to purchase.

(Learn more about Online Reputation Management Services and Social Media Marketing).

How Social Media Reputation Management Builds Brand Advocates

The platforms where customers post feedback online — like Google and Facebook — are the places where customers become brand advocates.

Brand advocates are the customers that talk highly of your business in every step of the customer journey.

An example of how you can build brand advocates is by responding to customers who leave online reviews. Let’s say a customer writes about how much he likes the burgers at your

By: Rexly Penaflorida II
Title: Social Media Reputation Management: How to Do it Right
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Published Date: Tue, 27 Apr 2021 13:00:37 +0000


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