5 Ways to Develop a Winning Restaurant Marketing Strategy
Americans eat almost one-third of their caloric intake at restaurants, according to the U.S. Food and Drug Administration. That is almost twice the amount than the average intake in the 70’s, according to the U.S. Department of Agriculture.
The number of meals eaten out increases significantly during the winter holiday season, starting before Thanksgiving and continuing through New Year’s celebrations. This bump in sales, when handled correctly, can do a world of good for a restaurant’s review volume, score trends, and overall social media buzz.
If you are a restaurateur looking to take advantage of this season to boost your online reputation, you still have time to roll out a plan aimed at enhancing your image. To get the most out of the season, you can’t depend exclusively on the goodwill and festive mood of your patrons; nor can you do business as usual and expect to see significant changes in your pattern of review acquisition.
To get the best and most online reviews, you would do well to focus on delivering unique, holiday-themed culinary experiences worthy of sharing or bragging about. The most bang for your buck will come from seasonal menus that cater specifically to the festivities. Let’s review best practices for holiday menu development.
Bank on Trends (#PumpkinSpiceEverything)
Get the seasonal ingredients out, and create menu items likely to trigger a share. A few minutes looking at social media will be enough to persuade you about the value of pumpkin spice when it comes to getting customers to talk about your venue. A seasonally relevant ingredient or two are great on the front-end of marketing, giving you an extra tool to invite customers to try out your venue and a fantastic way to trigger post-transactional conversations.
Many restaurants take advantage of seasonal products and menu items by sending personalized coupons or emails to their most loyal customers, and conducting follow-up internal surveys that also encourage engagement on the most popular review sites, should the customer feel inclined to do so.
Roll Out the Deals That Make Happy Hour Extra Happy
By maximizing free promotional tools available in check-in and location-based apps that also collect reviews, such as Foursquare, restaurants can turn holiday deals and special offerings into an avalanche of engagement.
Expect great success with bar items that are holiday-themed, such as cranberry bliss
By: Migs Bassig
Title: 5 Ways to Develop a Winning Restaurant Marketing Strategy
Sourced From: www.reviewtrackers.com/blog/restaurant-marketing/
Published Date: Wed, 05 May 2021 15:00:43 +0000