Monthly Mailer Subscription

June 14, 2021
Monthly Mailer Subscription

While too many organizations make marketing decisions based on infatuation with the latest shiny new object, data shows that direct mail remains a safe, effective marketing investment.

1) 41 Percent of Americans Look Forward to Checking Mail Every Day 

2) 65 Percent of Millennials Pay Attention to Direct Mail Advertising 

3) 58 Percent of Mail Received is Marketing Mail 

4) 42.2 Percent of Direct Mail Recipients Either Read or Scan the Mail They Receive 

5) The Average Response Rate for Direct Mail in 2018 Was 4.9 Percent for Prospect Lists and 9 Percent for House Lists 

6) Personalization (37 Percent) Is Among the Top 3 B2B Marketing Trends 

7) 54 Percent of Consumers Want to Receive Mail about Brands and Promotions that Interest Them 

8) Brand Recall Is 70 Percent Higher for Direct Mail than Digital Ads 

9) Marketing that Integrates All Channels Is More than Twice as Likely to Be Effective 

10) 62 Percent of People Who Responded to Direct Mail in a Three-Month Period Made a Purchase